intoflow.ai

Intoflow is an AI platform where a single agent runs the whole UX research cycle on its own, from the brief and recruiting respondents to live interviews, transcription, analysis, and a ready report. I started it as a side project so my team could run user research fast, without spending weeks on manual work.

Position
Designer, Frontend Developer
Sphere
AI / UX Research (SaaS)
Years
2025
Services
Product vision
UX/UI Design
Frontend
Branding
Design System
Overview

Good UX research takes time. You have to find the right people, schedule and run every interview by hand, then spend days reading transcripts and writing up what you found. Intoflow takes that whole cycle and hands it to one AI agent.

Instead of hiring researchers and stitching tools together, the user describes the study once. The agent prepares the interview guide, talks to respondents in real time, transcribes and translates the conversations, analyses them, and turns everything into a report with insights, quotes, and an answer for every hypothesis.

Goal

Make the UX research cycle faster and cheaper without losing quality. The product is built for product teams, researchers, and startups that need quick customer development but don't have weeks to spend on it.

My role

This is my own side project. The whole concept is mine. I came up with the product, defined all of its logic, and mapped every user flow and journey, then designed and built it end to end.

  • Invented the product and designed all of its logic, user flows, and journeys
  • Designed the entire UX/UI from scratch
  • Created the brand and the design system
  • Vibecoded the complete frontend on my own using AI tools, until it became a working product
  • Built it for my team to run fast UX research
How it works

The flow follows the same steps a researcher would, just handed to the agent, from the brief all the way to a finished report. Here's the whole cycle, the way a user moves through it.

Intoflow in four beats: describe the goal, let AI run the interview, get insights, share
The research hub

Every study lives in one workspace, with respondents, interview counts, and processing status at a glance, and a button to spin up a new one.

The Intoflow research hub showing all studies and their status
The research hub, all studies and their status in one place.
Set up the study

A five-step brief covers context, goal, tasks, and audience. The agent then proposes the hypotheses to test, and you edit them until they fit.

The five-step study setup form on the hypotheses step
Study setup, the five-step brief with AI-suggested hypotheses.
Generate the interview guide

From that brief, the agent writes the interview guide (the questions and themes), each one tied back to a hypothesis.

The agent building the guide from the study context.
The live AI interview

Respondents open a link, pick their language, and talk to the agent in real time. Every conversation is recorded automatically, in more than ten languages.

The live voice interview, the agent listening and speaking.
Drill into any interview

Each interview opens with its recording, a full transcript, an automatic translation, and the takeaways the agent pulled out.

A single interview with its recording, transcript, translation, and conclusions
A single interview (recording, transcript, translation, and conclusions).
One report across all interviews

When you're ready, the agent compiles everything into a single report (insights, respondent profiles, supporting quotes, and a verdict on every hypothesis).

The full research report generated across all interviews
The full analysis, generated across all interviews.
Key features
  • Voice AI interviews in real time, in more than 10 languages
  • Automatic transcription, translation, and analysis of every interview
  • Auto-generated reports with insights, respondent profiles, and quotes
  • Hypothesis evaluation, confirmed or rejected, broken down by respondent
  • AI chat over the research data, with streaming answers
  • Workspaces for team collaboration and shared studies
  • Workspace branding shown to respondents (logo and brand colour)
  • Token-based billing, with a quote shown before every paid operation
How it's built

The frontend is built on Next.js and Tailwind CSS, with React Query for server state, Jotai for local state, and Server-Sent Events for streaming AI chat. The AI interviews run through a voice agent, and LLM providers power the hypotheses, guides, analysis, and reports.